Trivia on a chip

Procter & Gamble announced that it will be printing trivia questions, designs and other fun facts on the face of its Pringles potato chips. I think that's brilliant! I already find myself turning over the caps of all of the Snapple drinks to see what Fun Fact lay underneath.

Business Day: "Trivial pursuit - on a chip"

The Cincinnati, Ohio consumer products giant said it was using a "revolutionary" technology for the designs, which will include fun facts and animal designs as well as questions and answers from the Trivial Pursuit game.

"This technology is the first of its kind in the US to be used on food," the company said in a statement.

"The technology uses food coloring and doesn't alter the delicious taste of this popular snack."

The company is teaming up with Hasbro, which makes the Trivial Pursuit game, and will use 2,400 trivia questions and answers from six different Trivial Pursuit Junior categories randomly printed on the potato crisps.