I'm Not Alone

Apparently the spot that Food Network ran on the Chippery has been responsible for more than just my response to the company. I just stumbled accross this article from the Detroit News that describes the Michigan's licensee's story. Here are a couple of good quotes from the article.

Firm's fresh method rolls out the chips (Detroit News):

Since March, Chips to Order LLC has supplied fresh chips to a half-dozen parties and distributes 1,000 bags a week to 14 convenience stores. The chip-making equipment Burnstein uses is not much bigger than oven ranges found in most restaurants.

“It’s a healthier, fresher chip,” said Burnstein, a former Web site owner. “With today’s society, that’s what people are looking for. There are people who will always want a 99 cents bag of chips, but there are plenty of others who want a fresh bag of chips that are made within 24 hours.”

Right now, the chip-making operations are at Maxwell’s Carry Out & Catering in Farmington Hills, where Burnstein goes through about 3,000 pounds of potatoes every week filling orders.

Joel Freeman used to sell 30 bags of Frito Lay chips a week at Maxwell’s. He now sells 120 bags a week of Chippery chips, which he introduced just three weeks ago, he said.

“People come in just for the chips,” said Freeman, who is a franchisee.

It's nice to see a positive response even if it's in a different setting or venue. At this point, it's great reading that others are taking the plunge into this relatively new business.