Thursday, July 08, 2004

Store Design Update

The process has been a little slower than I expected, but it seems we're on our way to getting the final store design drawings within the next day or so.

The Chippery - Store Design Update

As you can see, we have made some considerable changes in the layout. For starters, the first column and the bulkhead that it supported are now gone. This clears the way for a much more unobstructed view of the operations end of the store. This will be a glass wall from about 9" or so off the floor to the bottom of the bulkhead sitting 8' high. The centerpiece of this part of the store is the chip cooker which will be placed approximately 2' from the glass wall. Unfortunately, we're going to have to place the machine facing into the store to be able to have the chips flow in the direction of the counter. This means we won't be able to show the actual frying process, but my guess is that that won't be too bad. Seeing the oil may remind some people that these things are fryed and could end up costing a couple of sales.

On either side of the cooker, we'll have stainless posts that hold signs that explain the process and say that the chips are 100% natural, have no trans fats, no cholesterol or msg, and are cooked in non-hydrogenated sunflower oil. There will also be several chip trees (a pole with a bunch of bowls extending out of it) to the right and behind the cooker and open cases of raw potatoes, sweet potatoes, plantains, yucca, tarro and whatever else we'll be making displayed in this side of the space.

On the other side of the store, we'll feature a chip theater where the chips are seasoned, bagged and served to our customers along with the cash wrap area. The far right hand side (bottom portion of the plan above) will also be a glass wall with additional signage post. The space to the right of the cash wrap is open to the customer and will feature a wall of bagged chips and additional merchandise. The counter behind the chip theater holds the beverage fountain and a floor-standing glass-door merchandiser that will have bottled water, Snapple juice drinks and teas and containers of our various dips.

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