The wine business is beautiful. My wife and I had talked about opening a small wine boutique in a hip outdoor shopping mall in West Palm Beach and we also heard about this company called Best Cellars. They came up with a very attractive and unique way of selling wine. I called their store in New York and bounced myself around until I found the VP of Franchising, Rebecca Parish. She sent me some information along with a questionaire that I diligently filled out.
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