Our ads started showing up on Big Charts on Wednesday the 11th. The campaign is composed of a ribbon on the front page of Big Charts along with synchronized banner and sky scraper ads on the news or quote pages. Somehow, someone really screwed the pooch at Big Charts because the first ads that showed up weren't linked to our site at all and they were not the final version of the creatives we wanted.
Things got better by Friday but unfortunately it was difficult to catch the ads. The number of Impressions in our contract was far lower than the number of impressions the big boys (Ing, CyberTrader, etc) pay for. We started to see some registrations on the site, but it looked very, VERY weak.
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