Monday, June 28, 2004

Initial Concept Drawings

I've started working with Eric, the designer, on the store concept drawings for the first Chippery unit in Wellington Green. Friday afternoon I got the first draft of Eric's proposal (pictured below). I have to say that after taking a look at the existing space, I think we're going to have to do more work than I originally envisioned in order to get the right experience for our customers.

Chippery Wellington Green - Elevation Concept #1

This design is nice in that it wont cost us much money in leasehold improvements, but it also doesn't look like much has changed from the existing tenant. I'm afraid that we would be seen as a temporary tenant. I think we'll have to remove the conter starting at the left end of the store and ending at the middle column. We can then display the raw potatoes, yucca, plantains and other vegetables in the three foot section at the far left. This space would be covered by glazing from floor to ceiling. After discussing it with Jim, I think the best space for the cooker is as close to the lease line as possible between the first and second columns. There's a structural column inside the store that may make this difficult, but if it's possible, it would make a huge impact. The cooker would have to be placed so that it's facing the inside of the store so that the chips would then cascade off of the machine to the right (when viewed from the outside of the store). The would land in a chip tree display right by the middle column. There would have to be a counter after the middle column to house the chip theater and a cash/order station. The far right hand side would still be a merchandising space that customers could walk into. There would be glazing from the right demising wall to the third column and shelving space along that wall for merchandising.

Chippery Wellington Green - Plan Concept #1

When viewed in plan mode, the cooker would be placed between the first and second columns from the top. The wall directly behind this space would have a work surface for bagging and maybe several chip tree displays to hold finished product. This layout would leave enough room for storing cases of potatoes along the top wall and would also let me have a refrigerator in the back-of-house area.

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